Will the GTA 6 price tag really be more than $100? Probably not

A GTA 6 preorder isn’t even available yet, but a GTA 6 price debate rages across internet forums following numerous rumors, alleged leaks, and a comment made by Take-Two Interactive CEO Strauss Zelnick during a previous earnings call. So, how much is GTA 6 going to cost the average customer?

With game development becoming increasingly expensive, gamers are likely to see the price of games increase in general over the coming years. Even disregarding inflation, this should be a surprise to no one, however what was a surprise for many was a tweet which claimed GTA 6 would cost more than $100.

The most recent and alleged “leak” comes from an April 6, 2025 tweet in which GTA 6 Countdown claimed a Swiss marketplace had unwittingly listed a pre order for $114.99, or £99.99 before quickly removing the listing. Whether the listing was a genuine mistake on the vendor’s part or not is difficult to say, however, previous comments from Take-Two Interactive’s CEO Strauss Zelnick would indicate the pricing of this listing to be incorrect.

During an earnings call in November 2023, Zelnick spoke of how Take-Two Interactive looked at pricing, which we can use to infer what GTA 6 might cost when we reach 2025, the year GTA 6 is set to release on console. 

Within said earnings call, Zelnick made a point of stating that Take-Two Interactive’s strategy is to “deliver much more value than what we charge consumers” and that there had previously “been precious few price increases in the business.” Moments later, Zelnick stated that the $70 price tag for “certain frontline products” was the first price increase that Take-Two Interactive had had in many years.

All subsequent earnings calls have not hinted at a price increase either, with the GTA 6 release date seeming to be on track.

On this basis, it seems very likely that the GTA 6 price for 2025 will be around the $70 benchmark. 

This is not the first time, however, that the Grand Theft Auto VI price tag has been called into question. Previously, Niche Gamerm, the original source behind a tweet in 2023 stated in their article that a GTA 6 leak indicated GTA 6 prices could be as high as $150. However, no credible source or further evidence was provided, making it very likely that the $150 price tag was speculation.

Fans were initially outraged by the price tag, though many disputed the likelihood of GTA 6 ever reaching such a high price.

The likelihood of GTA 6 ever costing $150 or more than $100 seems incredibly low, given it runs counter to what Zelnick has elaborated on during numerous earnings calls. While Zelnick has stated that a product’s pricing is often based on “expected entertainment usage” for many businesses, this was not a stance that Take-Two Interactive takes. 

Rather than suggest that a longer playtime could justify an increased cost, Zelnick instead highlighted that Take-Two Interactive wants “to deliver much more value than what we charge consumers.” For this reason, it seems incredibly unlikely that GTA 6 will ever cost $150 unless a GTA 6 collector’s edition is on offer (or if you sink a ton of money into Shark Cards for the GTA Online experience).

For now, we will have to wait and see when GTA 6 preorders will be available and what they will cost. So, until then, make sure you mark the GTA 6 release date in your calendar, and check to see if your PC can meet the GTA 6 system requirements.